The jt store (thejtstore.com) website is very froad company and fake website

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

Sarah reviewed Luvyle

31 minutes ago
“Horrible service”
I ordered 2 items about 3 months ago!
I emailed and gave up. Asked for a refund and got shunted to 5 different people. No explanation. Perhaps they think I'll give up but I won't. I want my money back.
Don't order from this cheap China company.
his was the first time I responded to an Instagram ad and I must say it didn't disappoint. I was super happy with my shopping experience on ZAFUL from the ease of browsing, the stock available, to the purchasing experience. I was pleased with the record delivery... read more


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The JT Store Customer Care Service
20
Complaints 11
Pending 2
Resolved 2
 11 Reviews
Shop № 1, Jai Stambh, chowk Rajgarh, M.P
India - 465661
Customer Support Phone Numbers
Phone:
+91 626 260 2919 98 41
+91 626 260 2920 51 24
+91 626 260 2921 36 19
+91 626 260 2922 28 20
+91 626 260 2923 40 31
Web:
www.thejtstore.com
Working Hours:
Mon 11:00 AM - 5:00 PM
Tue 11:00 AM - 5:00 PM
Wed 11:00 AM - 5:00 PM
Thu 11:00 AM - 5:00 PM
Fri 11:00 AM - 5:00 PM
Sat Closed
Sun Closed
Plus
The JT Store Complaints & Reviews
The JT Store / refund not received
Ra
May 26, 2019
on 21/09/2018 I bought a sound system online from The JTstore. The order is as follows: Order #425480 (09/21/2018). Tracking ID #: 69790 I paid Rs- 252/- for the same. But later I cancelled the order for personal reason and demanded the refund of same amount on 27/09/2018. on 09/10/2018 they let...

0 commentsOnline Shopping
The JT Store / intex it-881u 2.1 channel multimedia speakers (black)
An
May 14, 2019
I ordered the above mentioned product yesterday. I donot find anywhere in the site to track my order. Can I know the status of my order, please? the order number is-7817918. and I had already sent to messages to your address through mail but haven't received ant reply from your team till...

0 commentsOnline Shopping
The JT Store / midea ac 1.5 ton
Si
May 02, 2019
I purchased midea AC 1.5 ton on 6 April 2019 but not delivered the AC...and already paid the full AMT 25020 rs ...plzzz give me details when delivered the AC ...my order no is #7804092 Alredy download the JT store track application I try track my product but didn't get any information of my...

0 commentsOnline Shopping
The JT Store / multiple
Lu
Apr 25, 2019
JT store is nothing but a FRAUD. I ordered a product few weeks ago, they debited my card but give me no info about my order. I called them many times, but won't pick my call at all. At last a lady picked my call and she said I will get info about my order in 48 hours. But I haven't got any...

0 commentsOnline Shopping
The JT Store / product not delivered
Am
Jan 21, 2019
I placed an online order No. 555445, dated: 3rd January, 2019 for LG LH70 B 2.1 channel DVD Home Cinema system, with TheJTstore. My order states that the product will be delivered in 12 to 14 days. It has been more than 15 days but still there is no news about the dispatch of the order nor...

0 commentsOnline Shopping
The JT Store / for not recovering product
Ma
Dec 21, 2018
I have ordered a order for Sony headphone and it s cost was 202/- and when I track it it sis showing processing order placed 1 month ago and it was not yet delivers now what will I do? If it will delivered in 3-6 working days so I can accept if not so please return my money I have done my...

0 commentsComputers & Accessories
The JT Store / bluetooth headset
Sh
Dec 03, 2018
I have made an order and I have cancelled it . My order id-418701. I Have made a payment of 202rs two times towards this order as it was showing order failed in jt store app. But on making payment 2nd time the result was same that is order failed. And I have called the customer service...

0 commentsOnline Shopping
The JT Store / the jt store fraud company and stole money...
Ss
Nov 10, 2018
I ordered kids cycle from The Jt Store ... ORDER Number: 437032 dated 24/09/2018 ... but not received my order till now or also not received my money till now ... also not picking phone, Phone: 06262602919, 06262602920, 06262602921, 06262602922, 06262602923... (the jt store). The Jt store...

1 commentsOnline Shopping
The JT Store / ps 4 pro epson printer and others
Ut
Sep 28, 2018
You are providing fake prices of many things to people this is a very bad thing u should not do this fooling people PS 4 pro 42000 u are giving it on 201 when I came to know that it is fake I was very angry this isn't fair Why are u doing this ???!!! If every people do this and get fool Either change the price or. Close this shopping site . 🙌

0 commentsConsumer Electronics
[Resolved] The JT Store / product received by the jt store
Ta
Jun 07, 2018
I heard about The jt store is that they provide most horrible service, their product delivery procedure time is too lengthy. But it's not truthful. They have good services. As a customer I'm glad to receive my all orders by The JT Store at time and responding me in every query. Also the jt...

28 commentsOnline Scams
[Resolved] Thejtstore.com / fake website
Kr
Jun 06, 2018
It is a fake website and don't comply indian rules. It's run by a fraud owner and doesn't know that he should be charging GST. I recently bought a product and later locked the order telling me to refer them to unlock the order. Most of the positive reveiw are posted by the admin and their...

8 commentsOnline Shopping


Recently Discussed Complaints
product received by the jt store
28May 18, 2019
the jt store fraud company and stole money...
1Dec 09, 2018
fake website
8Nov 18, 2018
multiple
0Apr 25, 2019
midea ac 1.5 ton
0May 02, 2019
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JT store is nothing but a FRAUD,JT store is nothing but a FRAUD, JT store is nothing but a FRAUD, JT store is nothing but a FRAUD,JT store is nothing but a FRAUD
JT store is nothing but a FRAUD, JT store is nothing but a FRAUD,JT store is nothing but a FRAUD,JT store is nothing but a FRAUD,
The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.
,
The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.
,
The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

,
The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

The jt store (thejtstore.com) website is very froad company and fake website
The JT Store Customer not delivering the product consumer ... taking my money and kept on fooling me giving all kinds of wrong information. this website is not delivering the product... read more
I order some shoes took about 6 weeks to get, they didn't fit sent a few emails, Michelle would not send me an address so could return the shoes and get a refund. I would buy from these people they aren't honest.

आर्मी को मिले 'हिम मानव' के निशान, लोग बोले- पूरी तस्वीर क्यों नहीं?

पहली बार इंडियन आर्मी ने 'हिम मानव' के रहस्यमय निशान तलाशने का दावा किया है. इंडियन आर्मी के आधिकारिक ट्विटर अकाउंट से इस बात की जानकारी दी गई है. साथ में 'हिम मानव के निशान' से जुड़ी कई फोटोज भी शेयर की गईं हैं. लेकिन सोशल मीडिया पर तस्वीरें सामने आने के बाद यूजर्स इस पर सवाल भी उठाने लगे हैं. कई यूजर्स ने लिखा है कि आर्मी को तब तक इसे शेयर नहीं करना चाहिए, जब तक इसकी अच्छी तरह पुष्टि नहीं हो जाती.

1 / 15

पहली बार इंडियन आर्मी ने 'हिम मानव' के रहस्यमय निशान तलाशने का दावा किया है. इंडियन आर्मी के आधिकारिक ट्विटर अकाउंट से इस बात की जानकारी दी गई है. साथ में 'हिम मानव के निशान' से जुड़ी कई फोटोज भी शेयर की गईं हैं. लेकिन सोशल मीडिया पर तस्वीरें सामने आने के बाद यूजर्स इस पर सवाल भी उठाने लगे हैं. कई यूजर्स ने लिखा है कि आर्मी को तब तक इसे शेयर नहीं करना चाहिए, जब तक इसकी अच्छी तरह पुष्टि नहीं हो जाती. 

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2 / 15

द हिन्दू की रिपोर्ट के मुताबिक, आर्मी के एक सोर्स ने कहा है कि ये दावा फिजिकल प्रूफ के आधार पर किया गया है. घटनास्थल की व्याख्या, तस्वीरें और वीडियोज के आधार पर येति के बारे में ये दावा किया गया है. 

Priyanka Chopra and Nick Jonas arrive in Mumbai ahead of their Jodhpur wedding. See pics, video

As Deepika Padukone and Ranveer Singh continue to party after their mid-November wedding in Italy, there’s another celebrity couple which is getting into the wedding mood. We are talking about Priyanka Chopra and Nick Jonas.

The couple was spotted arriving in Mumbai from Delhi early on Sunday, ahead of their Jodhpur wedding.

Priyanka has been stationed in Delhi for the last couple of days shooting for her upcoming film, The Sky Is Pink. Nick too flew to Delhi on Thursday. Together, they stepped out for a Thanksgiving dinner, which was attended by Priyanka’s extended family.

Priyanka and Nick’s wedding celebrations will reportedly kick off on November 29 and continue till December 2. As per a report in Mumbai Mirror, the couple will host two receptions, one in Delhi and another in Mumbai.

According to a report in Times of India, Priyanka will fly to Udaipur and later take a helicopter to Umaid Bhawan Palace. A representative of Mewar Helicopter Services confirmed the news that they would be providing helicopter services to Priyanka’s family and friends.

Quoting a source, it added, “Only one helicopter has been booked for November 29 and December 3. Priyanka will be boarding the helicopter from Udaipur and the helicopter will directly land at Umaid Bhawan Palace on November 29. She will be returning to Udaipur on December 3 by boarding the helicopter from the wedding venue itself. We are yet to receive the names of the people boarding the helicopter from Udaipur. Nick Jonas might join her as well.”

Meanwhile, Nick is having a great time in India. He was spotted clicking pictures with fans. He was also seen posing with airport staff and flight attendants.

Source:-https://www.hindustantimes.com/bollywood/priyanka-chopra-and-nick-jonas-arrive-in-mumbai-ahead-of-their-jodhpur-wedding-see-pics-video/story-sktKQXIqRbO8FvZEW3nmRI.html

BJP Latest News ‘करीब करीब सिंगल’ का पोस्टर जारी, फिल्म में दिखेगा इरफान का अलग अंदाज

BJP Latest News ‘करीब करीब सिंगल’ का पोस्टर जारी, फिल्म में दिखेगा इरफान का अलग अंदाज

एक्टर इरफान खान एक बार फिर से नई फिल्म करीब करीब सिंगल के साथ बड़े पर्दे पर आने को तैयार हैं. आज उनकी फिल्म के पोस्टर जारी किए गए. यह 10 नवंबर को सिनेमाघरों में आएगी. इस फिल्म से मलयाली एक्ट्रेस पार्वती बॉलीवुड में डेब्यू करेंगी.

किरदारों में नई जान डालने वाले इरफान खान…

इरफान ने अपने सोशल मीडिया पर पोस्‍टर शेयर किए हैं. ये पोस्टर काफी अपीलिंग और सस्पेंस से भरे हैं. जिसमें इरफान सूटकेस लिए कहीं जा रहे हैं. पहले पोस्‍टर में वह लुंगी पहने हैं, उनके पैर में खड़ाऊ है और हाथों से एक रेड ट्रैवल बैग पकड़े नजर आ रहे हैं, जिसपर योगी लिखा है. बैकड्रॉप में मंदिर और पहाड़ हैं. पोस्टर देखकर ऐसा लगता है कि फिल्म में इरफान देसी लुक में नजर आएंगे. पोस्टर में सर्च टैब में लिखा है- फॉलो योगी सफरनामा. दूसरे पोस्टर में ट्रेन से निकलते हुए दो हाथ दिख रहे हैं.

करीब करीब सिंगल को तनुजा चंद्रा डायरेक्ट कर रहे हैं. उन्होंने इससे पहले संघर्ष और दुश्मन जैसी फिल्मों को निर्देशित किया है. फिल्म के बारे में जानकारी देते हुए उन्होंने कहा, यह एक समकालीन लव स्टोरी है. जहां दो लोग एक असामान्य यात्रा पर निकलते हैं जो कि एंडवेंचर में बदल जाती है. मैंने सीरियस और थ्रिलर टाइप की बहुत सी फिल्में बनाई है. अब जीवन के अनुभवों और मस्ती मजाक वाली फिल्में बनानी हैं.

 फिल्‍म ‘करीब करीब सिंगल’ की शूटिंग हरियाणा में हुई है. कई उन जगहों पर भी शूटिंग हुई है जहां पर तीर्थस्थल हैं. फिल्म के पोस्टर को देखकर दर्शकों में इसे देखने का क्रेज बढ़ गया है. इरफान खान आजकल बेहतरीन कंटेंट वाली फिल्में कर रहे हैं. उनकी हर फिल्म दर्शकों की कसौटी पर खड़ी उतर रही है. इससे पहले वह हिंदी मीडियम में दिखे थे. इसे क्रिटिक्स और दर्शकों ने खूब सराहा था. फिल्म की कहानी, डायरेक्शन, सबकुछ बेहतरीन था. इसमें पाकिस्तानी एक्ट्रेस सबा कमर थीं.

what is the search engine marketing?

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

Paid search ads

Paid search advertising

PPC (pay-per-click)

PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
CPC (cost-per-click)

CPM (cost-per-thousand impressions)

Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

SEM For Beginners

Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

Google: AdWords
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What is the Social Media Optimizatin?

awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Three things that every startup should consider Tech Crunch | Posted By: Image Height

Noah Schottenstein is an associate at Baker Botts LLP.

The entrepreneurial ecosystem has seen an unprecedented rush of investment over the past five years. But deal activity slowed considerably in 2016 and has leveled off during the first part of 2017. As trends continue to revert to the pre-2013 means, entrepreneurs should be careful about continuing to operate under the assumption that a fresh equity round on company-favorable terms will always be available.

Now is the time for startups to engage in strategic planning so that future liquidity needs will be met. This article discusses market trends and how debt financing and other protective measures can engineer optionality that can help a startup not only survive, but potentially thrive during a period of financial distress.

Pay attention to market trends

As Brad Feld recently wrote in a piece reflecting on the internet bubble, although a shift in the markets can sometimes feel like it comes overnight, there often are warning signs. The power of the phrase “it’s different this time” means that most companies are operating “in a state of blissful denial” and are not prepared for market changes, Feld warns. So take heed.

Although it is impossible to predict exactly when a crisis will occur, disregarding the general warning signs is a recipe for disaster. And many of those warning signs are appearing on the horizon. For example:

Investor-favorable deal terms are on the rise, with a notable increase in deals containing 2x-3x liquidation multiples and participating liquidation preferences.
Deal activity and financings have been flat or falling across most sectors, stages and geographic regions, with a few notable exceptions such as a recent spike in “mega” investment rounds for a handful of late-stage companies (Lyft’s $600 million round, Houzz’s $400 million round) and life science/real estate sectors (PitchBook, PwC).
A number of well-funded startups have encountered fundraising difficulties and either closed (Beepi) or have been forced into severe cost-cutting measures (SoundCloud).
Overall exit activity remains in a prolonged slump, with exit values propped up by a limited number of outsized deals: PitchBook reports that the investment-to-exit ratio has never been higher and that just four exits account for 48 percent of total exit value to date in 2017.
LinkedIn reports that hiring growth across the software sector is flat (and down a seasonally adjusted 11.1 percent in the San Francisco region).
The Federal Reserve is “pressing ahead with plans” to normalize interest rates, which may cause investors to lose their taste for funding startups — a particularly significant possibility considering that, according to a report by Upfront Ventures, “a large correlating factor driving our industry is large pools of capital chasing higher yields due to low interest rates affecting other asset classes.”
None of this is to say that a crisis is about to happen. But there is enough economic headwind that startups should start paying closer attention and develop strategic liquidity options while it can be done on favorable terms.

Avoid funding tunnel vision

It is imperative for startups to become knowledgeable about all of the various tools that can help meet long-term and emergency financing needs. This includes taking on debt and planning for organizational restructurings, neither of which are issues that the typical entrepreneur is inclined to consider, especially after just closing a new round of equity financing. But both methods can prove invaluable in extending a startup’s runway and are best done when the startup is on financially solid ground.

Debt: Many companies avoid debt because of the negative stereotypes about it. Investors, in particular, often sound the alarm about the dangers of debt, particularly the recent growth in convertible notes. But when used correctly, debt can serve a valuable role in a company’s capital structure. That is, not as a substitute to using equity to fund growth, but in lieu of having to raise more money than is immediately needed — with the attendant equity dilution — for cash-flow smoothing and emergency purposes, i.e. building runway.

If a startup has closed an equity round, then debt may be available on attractive terms. In fact, debt is most often available immediately after closing an equity round. And when markets are open and lenders are eager to lend, startups can obtain debt on favorable terms.

Organizational restructuring: When done correctly, restructurings can significantly extend your runway. But a successful restructuring requires a significant amount of planning and forethought, and is always full of tough choices.

It is critical to identify how costs contribute to cash-flow generation, how to focus the organization on the best business opportunities and to facilitate buy-in from all affected stakeholders. Identifying solutions can be particularly difficult for fast-growing companies, particularly those that are operating in new and untested markets.

So don’t make it unnecessarily difficult by approaching the issue of restructuring as a last-minute solution. It is well established that companies that downsize as a knee-jerk reaction to their own financial difficulties cause significant detrimental impacts on productivity and revenue generation. This is playing out right now in the case of SoundCloud, which deliberately delayed taking preventative measures and created an employee morale crisis as a result.

Create financial optionality

Finally, no matter what you do, make the conscious choice to create financial optionality. For instance, both equity and debt can come with good terms or bad terms — an equity round on unfavorable terms can be just as dangerous, if not worse, than the challenges that can be associated with taking on debt. After all, the debt can be repaid if you can improve your cash flow, but a value-destroying liquidation preference or ratchet may stick with you for life (or recapitalization).

Plan for contingencies and develop options that the company can utilize if needed. A common example is obtaining a revolver or line of credit that can be set aside for emergency purposes. Working with a professional can help identify which structures work best in a given circumstance.

Although the markets are tightening, they still remain open. Strategic thinking and the willingness to make small concessions in the present can lead to great protections for the future. So strike now, while the iron is hot. You may not get a second chance.

Featured Image: Bryce Durbin/TechCrunch