Security tightens in Uttar Pradesh's Lucknow due to Muharram, lockdown

They are also halting cars for checking the documents of drivers. The authorities are also ensuring that the restrictions, including the closure of markets on Saturday and Sunday, are also strictly implemented. https://english.cdn.zeenews.com/sites/default/files/2020/08/30/882377-up-lockdown.gif Lucknow: Heavy security has been deployed in several areas across Lucknow city in view of Muharram and weekend lockdown. The police are keeping an eye on the commuters in order to avoid any untoward incidents. They are also halting cars for checking the documents of drivers. The authorities are also ensuring that the restrictions, including the closure of markets on Saturday and Sunday, are also strictly implemented. It is to be noted that the Uttar Pradesh government has implemented mini-lockdown in the state restricting non-essential activities and interstate movement on weekends. As per the Union of Health Ministry data on Sunday, there are 53,360 active cases across the state. So far, 1,62,741 patients have recovered across the state, while the death toll linked to COVID-19 climbed to 3,356. Read More https://goldenhoneysupplements.com/product/black-horse-royal-honey-one-box-12-sachets-of-10g/ https://goldenhoneysupplements.com/product/black-horse-vital-honey-one-box-24-sachets-of-10g/ https://goldenhoneysupplements.com/product/bio-herbs-royal-king-honey-one-box-12-sachets-of-20g/ https://goldenhoneysupplements.com/product/kn95-protective-5-layers-face-mask-disposable-respirator-10-masks/ https://goldenhoneysupplements.com/product/secret-miracle-honey-individually-packed-6-sachets/ https://goldenhoneysupplements.com/product/cougar-plus-honey-legend-individually-packed-6-sachets/ https://goldenhoneysupplements.com/product/leopard-miracle-honey-classic-1-box-12-sachets/ https://goldenhoneysupplements.com/product/leopard-miracle-of-chocolate/ https://goldenhoneysupplements.com/product/panther-miracle-of-chocolate/ https://goldenhoneysupplements.com/product/secret-miracle-honey-individually-packed-12-sachets/ https://goldenhoneysupplements.com/product/cougar-plus-honey-legend-individually-packed-12-sachets/ https://goldenhoneysupplements.com/product/malaysian-royal-honey-one-box-24-sachets-of-10g/ https://goldenhoneysupplements.com/product/vip-miracle-of-honey-with-herbs-leather-pack/ https://goldenhoneysupplements.com/product/vip-miracle-of-honey-with-herbs-golden-pack/ https://goldenhoneysupplements.com/product/vip-royal-honey-one-box-12-sachets-of-20g/ https://goldenhoneysupplements.com/product/cougar-secret-honey/ https://goldenhoneysupplements.com/product/secret-bio-herbs-energy-coffee/ https://goldenhoneysupplements.com/product/themra-ginseng-epimedium-honey-herbal-paste-sachets/ https://goldenhoneysupplements.com/product/secret-miracle-honey/ https://goldenhoneysupplements.com/product/themra-aphrodisiac-ginseng-epimedium-honey-herbal-paste-macun/ https://goldenhoneysupplements.com/product/medcare-golden-royal-honey/ https://goldenhoneysupplements.com/product/dose-vital-honey/ https://goldenhoneysupplements.com/product/golden-leopard-miracle-honey/ https://goldenhoneysupplements.com/product/cougar-honey-legend/ https://goldenhoneysupplements.com/product/leopard-miracle-honey/ https://goldenhoneysupplements.com/product/wonderful-energy-honey/ https://goldenhoneysupplements.com/product/vitamax-doubleshot-energy-coffee/ https://goldenhoneysupplements.com/product/dose-vital-honey-box-12-sachets-15-g-each/ https://goldenhoneysupplements.com/product/etumax-royal-honey-for-him-one-box-12-sachets-of-10g/ https://goldenhoneysupplements.com/product/etumax-royal-honey/ https://goldenhoneysupplements.com/product/vitamax-doubleshot-energy-honey/

Source:-  https://zeenews.india.com/india/security-tightens-in-uttar-pradeshs-lucknow-due-to-muharram-lockdown-2306277.html

Unlock4: Delhi Metro Says Will Resume Service From September 7

 

Delhi Metro: The Delhi Metro trains, which used to ferry lakhs of passengers on a daily basis, have not been functioning since March 22, when Prime Minister Narendra Modi announced the first phase of the coronavirus lockdown.

New Delhi: 

The Metro rail service in the national capital will resume from September 7 after being shut for over six months because of the coronavirus pandemic, the Delhi Metro Rail Corporation said in a tweet on Saturday, after the Centre released its Unlock4 guidelines.

"As per the latest guidelines, Delhi Metro will be resuming its services for public from 7 September 2020 onwards in a calibrated manner. Details on the Metro functioning and its usage will be shared once the detailed SOP (standard operating procedure) on Metros is issued by MoHUA," DMRC tweeted.

The Centre, in its Unlock4 guidelines today, allowed Metro services across the country in a graded manner.

"Metro rail will be allowed to operate with effect from 7th September 2020 in a graded manner, by the Ministry of Housing and Urban Affairs (MOHUA)/ Ministry of Railways (MOR), in consultation with MHA. In this regard, Standard Operating Procedure (SOP) will be issued by MOHUA," the Centre said in a statement today.

The Delhi Metro trains, which used to ferry lakhs of passengers on a daily basis, have not been functioning since March 22, when Prime Minister Narendra Modi announced the first phase of the coronavirus lockdown.

In its guidelines later, the Centre had allowed most of the businesses and activities to open across the country, but it didn't allow the resumption of the Metro services.

Chief Minister Arvind Kejriwal had been repeatedly urging the Centre to allow Metro services as the numbers of daily coronavirus cases in the national capital were relatively low.

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Google SEO 101: Here’s How to Update Your Search Results Snippets

Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results.
Given that the information is geared toward beginners, what’s covered in the video may already be known to experienced SEOs.
If you’re new to SEO, or want to refresh your knowledge of search snippets, here is a quick recap of the video.

Importance of Search Snippets

A search snippet is the primary piece of information searchers use when deciding which result to click on.


A Google search snippet is more than just a meta description. A “snippet” refers to both the title and description, as well as other important information about the web page.
Beyond a title and description, a snippet could include:

• Date the page was published
• Author of the page
• Price of a product
• Whether a product is in-stock or not
• And so on

Page titles should describe what the page has to offer, while a good description is a one or two sentence summary of the content on the page.

Google’s Recommendations: Writing Titles & Descriptions

When writing page titles, avoid vague terms like “home” for home page. Also avoid long titles as they may be truncated in search results
Use descriptive terms in titles, but don’t be repetitive or use excessive synonyms. Doing so could look spammy to Google and searchers.
Using unique titles for each pages is important. Many content management systems allow you to manually enter your own page title.

How Google Generates Search Snippets

The snippets you see in search results are auto-generated by Google. Snippets aim to emphasize the content on a page that best relates to a user’s specific search.
The same page might show different snippets depending on the searcher’s query. Google tries to pick a relevant and helpful title and description.
That means, even if you manually write out all your titles and descriptions, Google may still choose an alternative depending on the query the user entered.
There are two ways of influencing hot Google generates a snippet: rich results and meta description tags.
This video focuses on only on meta descriptions, as a separate video was already made about rich snippets.

Google’s Recommendations: Meta Descriptions

Google says a good meta description is a short, relevant summary of what a particular page is about.
Google suggests thinking of a meta description as a “pitch” to convince a potential customer to visit your website. As such, they should be distinctive and relevant to each page.
There’s technically no limit to how long a meta description can be, but they will be truncated in search results as needed.
For more guidance on search snippets, see Google’s full video below:




Sources:-  https://www.searchenginejournal.com/google-seo-101-heres-how-to-update-your-search-results-snippets/355098/#close

Sources:- Sources- https://www.searchenginejournal.com

What The Coronavirus (COVID-19) Means For Marketers

By now you have heard about the Coronavirus.

The sad reality is that it is spreading quickly and will continue to spread for a while.

Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast?

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.

And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below).

So what does this mean for you?

Well, before I go into that, let me be clear on what marketers should NOT do.

Don’t exploit the situation
The first thing we are seeing is people trying to exploit fear.

What I mean by this is supplies are running low around the world. From masks and toilet paper to hand sanitizer and other basic necessities… I am seeing marketers buying them and then reselling them on eBay or running ads and selling them for 10-50x the price.

This isn’t entrepreneurship and this isn’t marketing. I highly recommend that you avoid exploiting the Coronavirus situation to make a quick buck.

Not only is it wrong but it is also very short-sighted. Sure you may be able to make a quick buck, but it won’t last… you are better off spending your time on anything that is long term.

So now that we got that out of the way, what does the Coronavirus mean for marketers?

Businesses are going to struggle for a while
Even if the virus slows down fast as the numbers have dropped in China, businesses are going to struggle for well over a year because they will have to make up for their losses.

For example, in China the virus caused retail sales to drop by 20.5% and the unemployment rate jumped to 6.2 in February.

When companies like Apple shut down their stores to help reduce the spread, it means less income and less profit. Sure they are able to pay their employees during their temporary shutdown, but not all companies have their bank balance and most won’t be able to do the same.

Just look at the travel industry. The virus is expected to lose them 820 billion dollars. Virgin Atlantic just asked their staff to take an 8-week unpaid leave.

The ports are also empty and the first rounds of layoffs have already started.

It’s estimated that in total COVID-19 will cost the global economy $2.7 trillion.

And not only are people losing money but they are losing traffic and conversions.

Organic traffic is down in most industries
As I mentioned above, we work with hundreds of clients in different industries through my agency. On top of that, we also have tons of data because of Ubersuggest.

Before I dive into the data, note that we didn’t focus on any one single country, we decide to look at the traffic stats from a global perspective. We also didn’t include data from sites with less than 5000 visitors a month as they tend to have drastic swings from a percentage perspective even when there are no global issues or algorithm updates.

We also don’t have data on every single industry, for example, we don’t really work with many restaurants nor do we purchase data for that category as local restaurants usually don’t have the biggest marketing budgets. We have data on most of the major ones, but again not all.

Now, from an SEO standpoint, last week we saw huge drops in organic traffic for most industries we are tracking. Just look at the chart below (compares last week to the previous week).


If you are in the news industry or financial space, your traffic skyrocketed.

And if you are in the travel industry, you saw massive drops in traffic.

You can’t tell by the chart, but e-commerce was a mixed bag, depending on what sites sold, traffic was either up or down. For example, if you were selling baby products like diapers or wipes then you saw a nice bump in traffic.

But if you were selling luxury goods like big-screen televisions you saw a drop in traffic.

Conversions were also down for most industries
From a conversion rate standpoint, we saw drops in most industries as well. Even the financial sector, which had big traffic booms in traffic, dropped in conversions.

Just look at the chart below (comparing last week to the previous week):


As for news (media) sites, they had a big conversion lift as many of them charge for people to read their updated information.

For example, you can only read a certain amount of content from the Washington Post for free until you see a message that looks like this:


People didn’t want to miss out on Coronavirus, political and financial information with the turmoil, hence news sites saw a nice lift.

And with some sectors like travel, they are currently offering massive discounts, which is helping counteract some of their traffic declines. Overall, they are still seeing a massive revenue hit.

Pay-per-click data
We don’t have as much pay-per-click data as we do for SEO as Ubersuggest is mainly used for SEO purposes, but we haven’t seen big shifts in cost per click… even for things like the travel industry.

We don’t have a big enough sample size, but as I mentioned, costs haven’t come down much.

For example, even though we saw big dips in the number of people searching for things like flights or hotels, we didn’t see a drastic drop in CPC but we did see a big increase in cost per acquisition.

In other words, you can still roughly pay the same amount per click, but the cost per conversion has been going up for most industries… unless you are selling necessities like toilet paper.

So what does this mean for marketers?

Be fearful when others are greedy, and greedy when others are fearful
I didn’t come up with that saying, it’s actually a line from Warren Buffett.

You will see people cutting back because the economy is predicted to get hit by 2.7 trillion dollars and experts are saying that we are going to go into a recession.

You even have billionaire investors like Carl Ichan saying that the market has more room to go down and we should expect the sell-off has longer to go.

But what I’ve learned from going through two crashes (the dotcom crash in 2000 and the real estate crash in 2008) is that the best time to double down is when others are not.

During an economic downturn, you’ll find that you will have less competition, which means it is easier and faster to get results, and in some cases, you’ll be able to get deals, such as a potential reduction in pay-per-click advertising.

Just think of it this way: out of all the publicly traded companies in the United States, if the market keeps going down, many of them will struggle to pay off their debt, which has exploded to $75 trillion.

This means some companies will either go bankrupt, get bought out, or get bailed out by the government. Some may be able to cut costs enough to pay their bills, but for most, it will be too late.

Again, this just means less competition for you.

If you are lucky enough to be sitting on some cash during the recession this is the best time to buy out other companies. The ideal ones to buy are media companies.

The more eyeballs you control, the more power you will hold in the future. Plus, by controlling eyeballs, it gives you the ability to sell anything you want in the future.

It’s the reason I bought the KISSmetrics website for $500,000 a couple years ago. During their peak, they had 1,260,681 million unique visitors a month.


That’s a lot of traffic.

When I bought the site out, I was out a good amount of money for me, but the moment I merged it into the NeilPatel.com site, I increased my lead count by 19% and recuperated my investment in less than a year.

In other words, this is your opportunity to strike and gain market share.

So when you see your competitors closing down or slowing down on their marketing, the goal is to double down. You may not see the biggest return right away, but in the long term, you will.

Every time the market goes down by 20% or more it roughly takes 536 days to recover.

Source:- https://neilpatel.com/blog/coronavirus/?utm_source=email&utm_medium=email&utm_campaign=email

 

what is the search engine marketing?

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

Paid search ads

Paid search advertising

PPC (pay-per-click)

PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
CPC (cost-per-click)

CPM (cost-per-thousand impressions)

Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

SEM For Beginners

Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

Google: AdWords
Bing Ads
Yahoo: Search Ads
Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.

Latest Google Penguin Update

Google propelled the Penguin Update in April 2012 to catch the websites that are spamming Google’s search results. This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices. The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings. 

As per Google’s estimates, Penguin influences approximately 3.1% of search queries in English, and approximately 3% of queries in languages like German, Arabic and Chinese, and an even much bigger percentage of them in “highly spammed” language categories. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics.

However, once Penguin was introduced it implied that content was vital and those with incredible content would be recognized and those with little or spammy content would be punished.

Some confirmed Google Penguin SEO updates are
Penguin 1-on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2-on May 26, 2012 (impacting less than 0.1%)
Penguin 3-on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4(a.k.a. Penguin 2.0)- on May 22, 2013 (impacting 2.3% of queries)
Penguin 5(a.k.a. Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)
Penguin 6(a.k.a. Penguin 3.0-) on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014, Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations during Google SEO updates 2014.
Penguin 7(a.k.a. Penguin 4.0)- on September 23, 2016

The digital world is now more hyped-up, dynamic and influential than ever before. It is more focused and competitive as well. With the end goal for you to achieve high search engine rankings and to maintain them, you have to look after the latest Google SEO updates 2017. This is the initial move towards staying aware of the latest SEO trends and remaining focused.

The SEO updates are directly proportional to Google’s algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google Algorithm Update 2017 are vital to enhance optimization of your website. Website admins need to have phenomenal understanding of all the latest search algorithm updates and related procedures, as only this can let them know latest SEO updates 2017 essential to optimize websites, ensure better DA and high rankings in SERPs.

Largely, Google is centered around enhancing its web search administrations for online users, and by keeping a track of changes in Google’s Algorithm updates, marketers can increase ranking of their sites. Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.

To find latest Google SEO updates, marketers need to check latest updates of the following SEO algorithms-


10 Google SEO Updates & Algorithm Changes in 2017
(1.) Google Hummingbird Update

 

Introduced around August 2013, Google Hummingbird Update is Google’s new search algorithm that plays a significant role in deciding ranking of websites. It is made up of 200+ factors that can affect search results and website ranking.

The biggest changes made in Hummingbird were capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of the smart phones in recent years. The name ‘Hummingbird’ comes from its ability to be “precise and fast” and it is mainly designed to better focus on meaning of a phrase or keyword rather than individual keywords.

 Hummingbird looks at the entire phrase to decipher the meaning of that phrase. Google Hummingbird SEO updates aid pages matching the meaning do better in search results.